The LinkedIn Insight Tag is a powerful marketing and analytics tool that you should be using if you own a small business and use LinkedIn to market your products and services.
What is the LinkedIn Insight Tag?
The LinkedIn Insight Tag is a piece of lightweight JavaScript code you can easily drop on your website. It’s quick and easy to install, and unlocks robust campaign reporting, retargeting, and deeper insights about visitors to your website.
3 Reasons Why You Should Use The LinkedIn Insight Tag?
1.) Learn More About Your Website Visitors
Tap into LinkedIn Website Demographics to understand the professional audiences visiting your website using data from LinkedIn. This free reporting tool lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors. You can view a number of visitor details, such as job title, seniority, and function, as well as location, company, and industry.
With Website demographics you can:
- Understand your audience better
- Create tailored content
- Reach your ideal prospects
Watch the video below to learn more.
2.) Get Detailed Campaign Reporting
The Insight Tag enables you to tie website conversion goals (form fills, email signups, eBook downloads, etc.) to the analytical tools for LinkedIn ads. By implementing these conversion tracking features on your site, you will have much stronger data to lean on when optimizing your ad spend.
3.) Retarget Website Visitors with Relevant Brand Messaging
Beyond the added demographic and reporting depth, the LinkedIn Insight Tag also allows you to set up retargeting campaigns. Using LinkedIn Matched Audiences, you can track visitors and then serve them ads down the line while they surf their favorite sites. Stats suggest retargeted ads are 70% more likely to convert, and the average clickthrough rate is 10X higher than a standard display ad.
Need help adding the LinkedIn Insight Tag to your website? The team at Marketing Head Coach can help.
Reach out to us here.
