Top 5 tips to make your charter school stand out online and drive more traffic to your website.
Creating a Google My Business (GMB) profile for a charter school can provide a variety of benefits for both the school and potential parents and students. A GMB profile is essentially a free listing on Google that allows businesses to manage their online presence across Google, including Search and Maps.
One of the main benefits of having a GMB profile for a charter school is increased visibility in local search results. When parents and students search for charter schools in their area, a well-optimized GMB profile will make it more likely for your school to appear near the top of the search results. This can help increase the number of parents and students visiting your website and ultimately, increase your enrollment numbers.
Another benefit of having a GMB profile is the ability to provide detailed information about your school. Parents and students can view your school’s hours of operation, services offered, and photos of your school and campus. This can give them a better sense of what your school is like and what it has to offer, which can help them make an informed decision about whether to enroll.
GMB also allows you to post updates and events, this can be used to inform parents and students of upcoming events, news, and promotions. Also, Google posts allow you to feature special promotions, such as open houses or special enrollment deals, on your GMB profile.
Encouraging customer reviews is another important benefit of having a GMB profile. Positive reviews can help boost your school’s visibility in search results, and can also help build trust with potential parents and students. Responding to both positive and negative reviews in a timely and professional manner can also help to improve the reputation of your school.
Bonus Tip: The Google My Business Marketing Kit lets you create free posters, social posts, window stickers, videos and signs that you can display at your school or share digitally through your social presence.
Need help optimizing the Google Business Account for your Charter School? The team at Marketing Head Coach is here to help. Contact Us.
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