Traditional web analytics tools help you analyze traffic data, but looking at numbers alone can’t tell you how users are really interacting with your website. Do you know why your users are behaving a certain way? Where on a page specifically they are having issues that led them to bounce? Why are they not converting? Visual behavior analytics tools will help answer these questions for you.
Here are two free tools that you can use to help you optimize your website and generate more leads for your business.
Microsoft Clarity is a user behavior analytics tool that helps you understand how visitors are interacting with your website through features such as session replays and heatmaps. Clarity provides you with the resources to make informed decisions about changes to your website using real evidence, and it allows you to do so in a way that helps to respect your users’ privacy and data security.
With individual session recordings, you can examine user behavior as it happened. You’ll see where things are working smoothly and where people get stuck.
Detailed heat maps show you where users clicked and scrolled, and how they moved around the site. Discover which parts of a page drive the most engagement.
Zero in on what matters. Find interesting user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling. Make data-driven decisions to streamline your design.
Best of all, Microsoft Clarity is a FREE tool to use. There is no cost at all, and according to Microsoft, no caps on the traffic visits to your site. So no matter if you are starting out with a site getting just 10 visits a day, or you have a website generating thousands of visits per day, you won’t be charged anything for the privilege of using it.
Stop guessing how to improve your website with Microsoft Clarity.
Need help getting started with Microsoft Clarity? Reach out to Marketing Head Coach and we’ll get you up and running in no-time.
hotjar is another alternative to Microsoft Clarity with a pretty decent free plan. Similar to Clarity, Hotjar is a behavior analytics and user feedback platform that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics.
Hotjar gives you clear and visual data points about what’s happening on your site and helps you get some of the context about why people behave the way they do. The free plan comes with limited reports that support processing 2,000 page views a day.
Watch the video below for a :60 overview on hotjar.