World’s Simplest Brands asked more than 15,000 people across nine countries which brands and industries provide the simplest experiences.

Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.

For a post-pandemic future, leaders must rethink their assumptions about what customers really want.

Live your customer's experience to ensure you're putting out valuable products that continue to deliver.

 Accenture shows how companies can declutter marketing to manage complexity.

No matter your sector, transparency is the new normal. Make a commitment to being clear about your intent, your methodology and your milestones, and consider what you can do to enter the race today.

Accenture outlines what is customer experience (CX) as it is crucial now to understand the importance of CX, CX strategies and future CX trends. Read more.

You can be frictionless or memorable — but rarely both.

As businesses struggled to understand and cater to new customers, the role of marketing in setting strategy expanded throughout 2021.

What is the key to effectively managing customer experience (CX) in 2021?