As a part-time Chief Marketing Officer, fractional CMOs are hired to lead marketing initiatives, sales development, growth opportunities, oversee the marketing department, and bring in the right vendors to scale rapidly. They serve as executive marketing leaders for growing businesses. The services offered by this role can also be described as CMO as a service, part-time CMO, marketing consultant, or outsourced CMO.  

If your business is growing or you’re not happy with your current marketing performance more than likely, you’ll eventually need to consider hiring an experienced marketing leader.  A fractional CMO or outsourced CMO as a service is a great solution for businesses that need a fresh perspective from an experienced marketing leader who can guide you down the right path without the burden of having to pay a full-time salary. 

A virtual CMO is the equivalent of a Fractional CMO. They support small to midsize businesses, startups, and 2nd stage companies in designing and executing strategic marketing plans to increase revenue growth and profitability. They come armed with the speed, knowledge, and experience required to drive the results a company needs.

Fractional CMOs offer business owners a tremendous amount of value. Having an outsourced CMO can help your company quickly design a comprehensive marketing strategy and implement the execution of specific marketing tactics. You get an experienced marketing leader by your side for advice and consultation on demand.

Fractional CMO hours and rates vary depending on the needs of the client. Some goals can be accomplished with 10 hours per/week, while other clients may require 40 hours per/week. Engagements are usually month to month with an initial 90 commitment.